This course offers the knowledge and tools required in the changing marketing environment through digital innovation. Digital marketing means not only the changes in marketing tools or media but also the shift in marketing management framework. The data-driven digital innovation is extending the accessibility to consumer data, and the A.I. technology is improving the market predictability unprecedently. And personalized marketing has been accelerated with the advent of the mobile era. This course will provide new knowledge and competencies for this digital marketing environment.